
Choosing a Business Name and Knowing When to Pivot
What the heck happened to Operation Transformation? Wait, what even is Operation Transformation? you may be asking. When I originally created my business, I wanted a fun and catchy name that would describe what I do - help people make life transformation. It also fit well with my first children’s book, Hope Is a Butterfly, If You Don’t Squish the Caterpillar (transformation). At the time, I loved it and conducted a preliminary trademark search so that I wouldn’t impinge upon